We know two things: 1) drinking is a social activity and 2) too many options causes decision paralysis.
Sonic has lots of drinks for people to socialize around, but having to decide off a menu with over a million options can be daunting. We want to make it easy for people to choose their drinks by creating a menu that’s customized to a certain personality and providing a game to deepen the social connection.
CW: Franky J
AD: Kaiqi Cai
August 24, 2019
